MBA Coursework
Current Topics in BioSciences Management: ​​
This course delves into the various business practices and techniques that are utilized across the entire BioSciences value chain on a global scale. The course covers a range of topics such as the realities of research and development, product life cycles, critical components of product discovery and development, intellectual property, regulatory trials, government approval, production, sourcing, logistics, sales, marketing, and customer service.
Research Methods in Marketing :
This course explores marketing research methods, with a focus on decision-making and data analysis within the marketing domain. It covers the steps involved in researching a marketing question, from formulating the research question to the final stages of data analysis. The course includes hands-on experience with SPSS software, enabling the execution of a complete project for data analysis on a significant marketing research question. Through this, practical skills were developed in applying research methods to address marketing challenges and make informed decisions.
Technology Entrepreneurship and Commercialization I:
This course explores the transformation of new technologies into successful businesses. Emphasis is placed on creating value through the assessment of various technologies and understanding the fundamentals of initiating technology-based startups. This involves formulating appealing ideas and establishing robust connections between technology, products, and markets. The approach employed is effective for launching new businesses and implementing entrepreneurial strategies within established organizations, be it through spinoffs, licensing, or the development of new products.
Project Management:
This course delves into the life cycle perspective of organizing and managing technical projects, covering project selection, planning, and execution. It explores methods for managing project costs, schedules, and scope, as well as techniques for assessing project risk. Additionally, it addresses the use of popular project management software tools. The course emphasizes the application of project management principles and methods to various project types, including product development, software, and process reengineering projects.